Free guide · 8 min read
Download the PDF 5.7 MB
Welcome
My name is Adarsh Shah, and I am the Director here at Parkside Estates. I’ve been working in the property industry for a number of years and have helped many investors and developers sell their properties and maximise their profit.
We’ve created this guide to give you the confidence to sell your project with us, and to provide all the information you need when choosing your agent. Whether you’re a first-time property developer or an experienced investor, and whether you’ve refurbished a single dwelling or newly built multiple homes, we’ve got the experience and know-how to sell your property and make you a healthy return.
We take the stress away from selling investment properties, because we understand your financial commitments, the time and effort spent on your project, and the priority of freeing up your cash. As established agents in North London, we know what sells and to whom, and we have a proven track record of selling on behalf of investors and developers just like you.
If you’re thinking about buying an investment property, speak to us about current market demand and what kinds of homes our residential buyers and landlords are looking for. Thank you for your time, and please don’t hesitate to contact us if you have any questions.
Adarsh Shah, Director, Parkside Estates
What investors and developers need to know
Whether you’re a full-time property developer or have invested for the first time, here are some common questions investors and developers ask us.
Yes. We give potential buyers all the necessary information, such as the spec, timescales, and design. Our marketing is strong, creative, and consistent, and our policy is to begin ‘soft marketing’ as early as possible. That means building a list of people to make aware of your project and its potential as a new home for them. The earlier we start, the bigger the list of buyers we can create.
If you have a show home, we will engage potential buyers through open days and special events to launch your site. We also help buyers understand the plans for a site and how the finished development will look. Financially committed buyers can benefit from colour options, and are willing to pay more for them.
We are a dedicated, local agent, so choosing us at the start of your project means we can help you determine the type of buyer who will be interested in your property, the current market demand, the level of spec and layout buyers want, and how to get more from your site or building.
We make it our business to know what people are looking for in our area, so we can help you target your design to local buyers. We have the time and knowledge to make sure you start your project on the right foot, and can work with you and your architect to ensure your plans suit the current market.
The simple answer is yes. Once we know what you’re looking for, we can help you find future investments in the area. Our connections with the local community and business owners help us source land deals and keep an eye out for properties in need of refurbishment. We look at the whole market – not just our own listings.
While there’s no reason you can’t sell your property yourself, it does mean a lot of extra work. Yes, you’ll save money on fees, but you’ll also need to pay for marketing, professional photography, and a valuation. Arranging and conducting viewings, dealing with enquiries and seeking feedback can also be time-consuming.
Our sales team manages every step for you, and we keep fees as competitive as possible. We market your property using the latest technology, we have access to all the major property portals, and we have a database of hundreds of local buyers. The reduction in workload for you, coupled with the higher prices we achieve by maximising the opportunity for buyers, will far outweigh our fees.
What you pay in fees, you save in time and effort. Our team will work tirelessly to get you the highest price for your investment property. Work with us from the start of your project so we can advise on the design process to attract the ideal buyer and achieve the best possible price, undertake a thorough and considered valuation, create and organise a marketing plan, and answer enquiries and take care of viewings.
We’re a proactive team that knows what our buyers want.
Choosing the right agent to sell your property is crucial, as you want to sell for the best price with the quickest turnaround. We are independent, so you’ll be treated as a person, not a number on a spreadsheet. Our sales team is driven and enthusiastic. We have extensive area knowledge – we are hyper-local, not a corporate head office miles away. And our personalised sales experience comes highly recommended.
We take the time to get to know our clients and deliver personalised care and service.
Five top tips for selling a property investment or development
You might be an investor looking to flip a project, or a developer selling properties off-plan. Either way, you’ll want to get your property sold quickly and for the best possible price. Here are our top tips.
-
Target your ideal buyer
For example, if you’re building a block of apartments, your ideal buyers could be young professionals, landlords, or downsizers. Or, if you want to flip a three-bedroom semi, the property could appeal to families or a couple.
-
Keep it neutral
To achieve a quick sale, keep your design choices and colour palettes as neutral as possible. Homeowners want to put their own stamp on a property, not feel restricted by your choice of feature walls or colour schemes.
-
Make us your first point of contact
No one is better placed to get your property sale moving. Once we’re instructed, we will organise a valuation and professional photography.
As well as advertising the property on Rightmove, we contact potential buyers from our database who are looking for your exact property type. Within days, we’ll have organised viewings – and when selling off-plan, we’ll help interested buyers understand the plans and projected timescales.
-
Work with a team you trust
Selling a property is complicated, and as an investor you might be dealing with additional factors such as equity partners, a bridging lender, and contractors – all of whom require payment. So the most important thing you can do is hire a team you can trust to perform.
Not only do you need an estate agent who delivers, but you’ll want a conveyancer or solicitor who can meet your timescales and understands your financial pressures.
-
Ask your agent
Seek ideas from your agent, especially at the start. There is no point overspending on a project. A good estate agent will have ideas on how to match market demand, save you money, and extract more profit.
What to look for from an exceptional estate agent
To sell your investment project quickly and maximise profit, there are a few things you need to look out for.
-
A proven track record
Choose an agent that understands your aim: to achieve the highest sale price and meet your projected profit. We don’t just advertise your property on Rightmove and wait for results – we’re proactive, and contact potential buyers to get things moving. We have years of experience working with investors and developers just like you, so you can rest assured we get the right results. Just take a look at our online reviews if you need convincing.
-
Similar properties
Look for an agent selling properties similar to yours. They will have a database of potential buyers looking for what you are selling. Agents who can demonstrate a specialist understanding of your property type will be best placed to sell it in the shortest timeframe.
-
Marketing skills
An agent must know the area they’re working in. They need to understand who is buying locally and what they’re looking for. A good knowledge of schools, commuting times, amenities, and transport links is vital.
Your chosen agent should also know your property inside out, be able to answer any questions a buyer may have, and show off its best aspects.
-
Good communication
Your agent must be willing to communicate, keep you informed of buyer feedback, and let you know if anything about the property could be improved.
Your agent should proactively contact you to discuss the selling process, the types of people viewing your project, and any issues. Don’t waste your time with an agent who uses a ‘one-strategy-fits-all’ approach. Every property, seller, and buyer has individual needs, and we adapt our sales approach accordingly.
Why we can help you
Selecting the best agent to help you sell your property is a big decision, especially with so much already going on in your life. Here’s why we like to think we’re the best choice for you.
-
Experience
I’ve been helping people buy and sell their property for a number of years, and our team have more than 80 years of experience between them.
-
Independent
We are a family-run business providing an unparalleled level of personal service. We can make decisions quickly and always make ourselves available. You have the reassurance that you can contact us at any time to handle any queries.
-
Always looking ahead
We have invested heavily in virtual viewings, video tours, and other new technologies. This means you know your property will be expertly marketed, which leads to achieving premium prices.
-
You focused
We are focused on you. That means getting you the results you are looking for. And we don’t just talk the talk, we walk the walk. We will be with you every step of the way to advise, support, and celebrate with. We’ve built our reputation on the quality of our relationships rather than the number of transactions. This is testament to our approach and has led to most of our business coming from word of mouth.
Thanks for taking the time to read our guide. If you want to talk about anything contained in it or have any questions, please don’t hesitate to call us on 020 8445 6737.
General information, not legal, financial or tax advice — every situation is different, so speak to a solicitor or accountant about your own before you act on it.
